Richard gesteland biography

This article describes the concept of Patterns of Cross Cultural Business Behavior by Richard Gesteland in a practical way.

After reading you will understand the basics of this powerful marketing tool.

What are the Patterns of Cross Cultural Business Behavior?

There are over 7,000 cultures all across the world. Each of them has different ideas and expectations when it comes to doing business.

In order to properly and effectively help different cultures, the American business guru and consultant Richard Gesteland analysed a unique set of expectations and assumptions from different countries and cultures.

This makes it easier for people all around the world to conduct international business.

Patterns of Cross Cultural Business Behavior are about interpreting human behavior, that varies from culture to culture. But that shouldn’t be an obstacle for trade and/or doing business with each ot